· Story
A seat at Coach Lee’s chair
- Visual direction
- Original portrait crop on warm gray. Add the name lockup.
- Draft Story copy
- I’m Coach Lee Hill. Come sit down and let’s talk hair.
- Call to action
- Tap through to meet Coach Lee.
Ask a Licensed Cosmetologist
Coach Lee Hill
Two-week content calendar
November 10–23, 2026 · Eastern time
9:00 AMMorning Story
12:00 PMFeed post
6:00 PMEvening Story
Week 01 · Nov 10–16
Meet Coach Lee
Introduce Coach Lee, teach a simple wash-day habit, then answer a salon question.
I’m Coach Lee Hill.
· Feed post
I’m Coach Lee Hill.
- Visual direction
- Open with an original portrait or direct-to-camera clip. Cut to two working moments from the existing BTS footage.
- Draft caption
- I’m Coach Lee Hill, a licensed cosmetologist and hair educator with over 15 years of experience. I love being a Black woman teaching Black women how to understand and care for their hair.
- Call to action
- Follow for hair education.
· Story
What’s your biggest hair question?
- Visual direction
- Add an Instagram question sticker to a cream card. Save the replies for Q&A.
- Draft Story copy
- If you could ask a licensed cosmetologist one thing, what would it be?
- Call to action
- Submit a question.
Before you buy another product…
· Story
Do you track your routine?
- Visual direction
- Warm gray Story with a poll sticker.
- Draft Story copy
- Be honest. Do you write down what you use on wash day?
- Call to action
- Vote: I track it / I go by memory.
· Feed post
Before you buy another product…
- Visual direction
- Use a cream cover with espresso type. Inside slides show what changed, what you used and what you noticed.
- Draft caption
- Before your next beauty supply run, write down what changed in your routine, what you used and what you noticed. Give yourself a starting point for your next stylist visit.
- Call to action
- Save this for wash day.
· Story
Three things to write down
- Visual direction
- Reshare the noon carousel and point to slide two.
- Draft Story copy
- Your wash-day notes can be this simple.
- Call to action
- Tap to open the carousel.
What’s in my kit?
· Story
Can you name this?
- Visual direction
- Crop an original tool photo tightly. Add a quiz sticker.
- Draft Story copy
- Here’s a close-up from my kit. What do you think it is?
- Call to action
- Make a guess.
· Feed post
What’s in my kit?
- Visual direction
- Use an original flat lay or crop of Coach Lee’s combs, clips or towel. Keep the headline separate from the photo.
- Draft caption
- Here’s a peek at the tools I reach for behind the chair. Which one do you want me to show you how I use?
- Call to action
- Comment with the tool you want to see.
· Story
Here’s what you were looking at
- Visual direction
- Use the full image from the morning Story.
- Draft Story copy
- Here’s the full view. What tool would you like me to explain next?
- Call to action
- Reply with a tool.
Understanding your hair builds confidence.
· Story
One word for today
- Visual direction
- Use a tight crop of the gold word from the noon quote graphic.
- Draft Story copy
- Confidence starts with getting curious about your own hair.
- Call to action
- Tap through for the full quote.
· Feed post
Understanding your hair builds confidence.
- Visual direction
- Use the existing quote template. Espresso background and gold highlight on confidence.
- Draft caption
- Think about what you noticed on your last wash day. What felt familiar? What felt different? Those details are worth paying attention to.
- Call to action
- Save this reminder.
· Story
What feels easier now?
- Visual direction
- Cream type card and question sticker.
- Draft Story copy
- What’s one thing you feel more confident doing with your hair now?
- Call to action
- Share your answer.
A day behind the chair
· Story
Before the first client
- Visual direction
- Use an existing setup clip or a still from the shoot.
- Draft Story copy
- A quick look at what I set out before I get started.
- Call to action
- Tap through to see the Reel.
· Feed post
A day behind the chair
- Visual direction
- Use 12–18 seconds of existing BTS footage. Show tools, hands at work and a quick Coach Lee shot.
- Draft caption
- Here’s a little of what goes on behind the chair, from setting up to the details I pay attention to along the way.
- Call to action
- Follow for more behind the chair.
· Story
Which part should I show next?
- Visual direction
- Reshare the noon Reel. Add a poll sticker on a second frame if needed.
- Draft Story copy
- What would you like to see more of?
- Call to action
- Vote: Setup / Styling.
Three notes for your next appointment
· Story
What do you want to ask?
- Visual direction
- Cream question card with lots of open space.
- Draft Story copy
- If you’re seeing your stylist this week, what’s one thing you want to ask?
- Call to action
- Type your question.
· Feed post
Three notes for your next appointment
- Visual direction
- Use a cream checklist with a soft gold rule. One line per slide or three short checklist slides.
- Draft caption
- Before your next appointment, jot down what you’ve been noticing, which products you’ve used lately, and the one question you most want answered.
- Call to action
- Save this for your appointment.
· Story
Your appointment cheat sheet
- Visual direction
- Reshare the noon carousel with the cover visible.
- Draft Story copy
- Keep this handy the next time you’re getting ready for an appointment.
- Call to action
- Tap the post to save it.
What should I tell my stylist?
· Story
Ask Coach Lee
- Visual direction
- Show the existing cue card on warm gray. Use a countdown or a simple noon reminder.
- Draft Story copy
- Today’s question is about what to say when you sit in the chair.
- Call to action
- Watch the answer at noon.
· Feed post
What should I tell my stylist?
- Visual direction
- Use the Ask Coach Lee cue card for a 20–30 second answer. Subtitle the clip. Use an espresso cover.
- Draft caption
- Start with what you’re noticing, when it started and what you’ve been using. A few details can help your stylist understand what’s been happening between appointments.
- Call to action
- Drop your next question below.
· Story
What should I answer next?
- Visual direction
- Reshare the noon Reel. Follow with a question sticker.
- Draft Story copy
- I’ve got room for another question. What do you want me to cover?
- Call to action
- Submit your question.
Week 02 · Nov 17–23
Keep the conversation going
Show Lee’s point of view and client proof. Build toward the website and email list.
I love being a Black woman educating Black women.
· Story
Why I teach
- Visual direction
- Use one original portrait detail and a small serif heading.
- Draft Story copy
- I want more Black women to feel comfortable asking questions about their hair.
- Call to action
- Read today’s post.
· Feed post
I love being a Black woman educating Black women.
- Visual direction
- Use an original portrait cropped 4:5. Place the headline on a separate cream panel with ample space.
- Draft caption
- I love being a Black woman teaching Black women that understanding your hair gives you more confidence in how you care for it. I’m glad we get to have these conversations together.
- Call to action
- Share with someone who’d enjoy these conversations.
· Story
What do you wish you learned earlier?
- Visual direction
- Use a warm gray question sticker card.
- Draft Story copy
- What do you wish someone taught you about your hair sooner?
- Call to action
- Share one thing.
Client Love
· Story
What makes you feel heard?
- Visual direction
- Use a text-only cream card with a question sticker.
- Draft Story copy
- What makes you feel listened to during a hair appointment?
- Call to action
- Reply with one thing.
· Feed post
Client Love
- Visual direction
- Use the soft-blur Client Love template. Insert one approved quote. Backup: a cream card titled What to bring to a hair consultation.
- Draft caption
- Thank you for trusting me with your hair and sharing your experience. Backup copy: Bring a product list, a photo if it helps explain what you’ve noticed, and one question you want answered.
- Call to action
- Read the client’s words. Backup CTA: Save for your consultation.
· Story
Client Love
- Visual direction
- Reshare the approved post. If the backup runs, reshare the consultation card instead.
- Draft Story copy
- A moment from the chair. Backup copy: Bring these notes to your next visit.
- Call to action
- Tap to read the post.
Say what you see
· Story
Ever get stuck on the wording?
- Visual direction
- Warm gray Story with a poll sticker.
- Draft Story copy
- Have you ever struggled to explain a hair concern in the chair?
- Call to action
- Vote: Yes / I know what to say.
· Feed post
Say what you see
- Visual direction
- Use warm gray and cream. Create three slides on describing what you notice, when you see it and where it happens.
- Draft caption
- It’s okay if you don’t have the technical word for what’s happening. Describe what you see, when you see it and where you notice it. That gives your stylist a place to start.
- Call to action
- Save these prompts for your next visit.
· Story
Try this opening line
- Visual direction
- Cream text-only Story with an espresso heading.
- Draft Story copy
- Try opening with “I started noticing ___ around ___.”
- Call to action
- Screenshot this prompt.
Your hair questions. A new place for answers.
· Story
A new place for answers
- Visual direction
- Crop the actual website preview or use the approved teaser line.
- Draft Story copy
- I’m making a place for your hair questions. If live: Come see the new site.
- Call to action
- Look out for today’s announcement.
· Feed post
Your hair questions. A new place for answers.
- Visual direction
- Use a real site preview or a cream type card. Confirm website status first. If live, use the verified site URL and live wording.
- Draft caption
- I’m building a new online home for your hair questions. Join my email list and I’ll let you know when it’s ready. If live: My new online home is ready for you to explore.
- Call to action
- Join the email list via the link in bio. If live: Explore the website.
· Story
Get the update
- Visual direction
- Use a native link sticker. Use the email form while upcoming and the verified website URL if live.
- Draft Story copy
- Want to know when the site is ready? I’ll send the update by email. If live: The new site is here.
- Call to action
- Join the list or explore the live site.
From the Coach Lee archives
· Story
Short clips or full lessons?
- Visual direction
- Use a simple poll card with a muted gold line.
- Draft Story copy
- How do you like to learn about hair?
- Call to action
- Vote: Quick clips / Full lessons.
· Feed post
From the Coach Lee archives
- Visual direction
- Use a clean original still from one relevant existing YouTube video. Add the confirmed video title in the caption.
- Draft caption
- If you’ve been looking for a longer conversation about hair care, I’m pulling one lesson from my YouTube archive for you today.
- Call to action
- Watch the selected lesson on YouTube.
· Story
Watch the full lesson
- Visual direction
- Use a still from the selected video and a link sticker to that exact upload.
- Draft Story copy
- Here’s the full lesson I pulled from the archive today.
- Call to action
- Tap to watch the selected video.
Small notes. Better questions.
· Story
How did wash day go?
- Visual direction
- Use a text-led gray card and emoji slider.
- Draft Story copy
- How did wash day feel this week?
- Call to action
- Move the slider.
· Feed post
Small notes. Better questions.
- Visual direction
- Use the espresso quote template. Highlight questions in soft gold.
- Draft caption
- One note from wash day can make it easier to ask a specific question next time. Start with what you noticed today.
- Call to action
- Save this reminder.
· Story
One thing you noticed
- Visual direction
- Cream question sticker card.
- Draft Story copy
- What’s one thing you noticed about your hair this week?
- Call to action
- Tell me one thing.
What we talked about this week
· Story
Pick our next topic
- Visual direction
- Warm gray poll card with a gold line.
- Draft Story copy
- Which conversation should we go deeper on next?
- Call to action
- Vote: Wash-day habits / Salon questions.
· Feed post
What we talked about this week
- Visual direction
- Use three cream and espresso slides. Recap routine notes, stylist questions and describing what you see.
- Draft caption
- We talked about what to track, what to tell your stylist, and how to describe what you’re seeing. Which topic should I go deeper on next?
- Call to action
- Comment with the topic you want next.
· Story
Catch up with Coach Lee
- Visual direction
- Reshare the noon carousel. Add an optional second frame with the approved email-list sticker.
- Draft Story copy
- Missed one of our hair conversations? Here’s where to catch up.
- Call to action
- Tap to open the recap.
The look
Visual direction
Espresso#30221E
Cream#FAF6F0
Warm gray#ECE8E5
Soft gold#AA8450
Original portraits and footage, cropped to fit. Alternate Coach Lee’s photos with real hair details, hands at work, and simple type cards.
Use serif headlines, simple supporting text, and one message per cover. Feed graphics are 4:5. Stories and vertical video are 9:16.